During this year’s Suppliers’ Day 2023 convention, CosmeticsDesign was invited to tour the show’s INDIE 360 Pavilion, which featured brands who focused on innovative ingredients to produce finished goods that are in high consumer demand. Co-sponsored by the Independent Beauty Association, the INDIE 360 Pavilion included thirteen brands across various cosmetic and personal care product spaces including bioengineered ingredients, intimate care, sustainable oral care and more.

In this article, CosmeticsDesign takes a brief look at each of these companies and the innovative options they exhibited at the show this year.

Ina Intimate Skin Care

Co-founded by leading OB/GYN Dr. Beri Ridgeway and world-renowned chemist Susan Goldsberry, the Ina product line provides women with “clean, clinical care for a woman’s most intimate skin​,” as detailed by literature shared at the event. Each product is formulated with the proprietary Ina-V Complex which includes Centella asiatica​, sea buckthorn, and moringa, each of which has been proven gentle and beneficial for intimate skin.

The product collection, which includes a Balancing Intimate Cleanser, Hydrating Intimate Serum, Nourishing Oil Elixir, Barrier Balm, and Anti-Chafe Liquid Powder, are designed to cleanse and moisturize the vulva and address common intimate skin concerns. These products are gynecologist developed, hypoallergenic, cruelty-free and vegan, and feature eco-conscious primary packaging.

Madame Lamy

Celebrity and TV makeup artist and Madame Lamy founder Holly Eve dedicated herself to formulating and producing an effective aluminum-free natural deodorant product after losing a close friend to breast cancer.


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