Dubai-based Laurus Organics, the exclusive distributor of French skincare and cosmetic brand NAJEL in UAE, Bahrain, Oman, Qatar, and Kuwait, is participating in Beautyworld Middle East 2023, the region’s largest and most prestigious annual beauty trade show at the Dubai World Trade Centre. From 30 October to 1 November 2023, Laurus Organics will be displaying NAJEL’s premium products in Hall 3 at booth 3-E19 within the French Business Section.

In addition to meeting NAJEL’s Founder and CEO, Manar Najjar, visitors will immerse themselves first-hand in NAJEL’s world of all-natural skincare and cosmetics. Among NAJEL’s hero products is its premium, authentic Aleppo Soap, made with all-natural bay laurel oil and olive oil. This genuine soap, originating from the ancient city of Aleppo, Syria, has been used for over 2000 years due to its healing and moisturizing properties.

Attendees will also get to explore NAJEL’s all-natural anti-aging oils like Cactus Oil, Date Oil and Jojoba Oil and its 2-1 Aleppo Soap Shampoos, which offer a gentle and easy sulfate-free haircare solution. The brand’s commitment to sustainability is reflected not only in its ingredients but also in its recyclable and biodegradable packaging, ensuring an eco-friendly option for consumers.

For those seeking a complete and organic skincare routine, NAJEL’s Damascus Rose and Tiare Flower Body Lotions will also be on display, providing a pampering experience that combines natural ingredients with modern skincare innovation. The lightweight body lotions are crafted to hydrate even the most sensitive skin, leaving it feeling soft, smooth, and supple.

If you’re attending Beautyworld Middle East, don’t miss the opportunity to visit Laurus Organics at booth 3-E19 in the French Business Section. Experience the allure of NAJEL’s certified organic skincare and cosmetic products in Dubai and discover a new dimension of beauty that prioritizes health for the whole family.

Beautyworld Middle East is a leading event for beauty professionals from all over the world. The event attracts over 30,000 visitors each year and features over 1,500 exhibitors, showcasing the latest and greatest products and services in the clean beauty industry.

Laurus Organics, premium wellness beauty and cosmetics distributor in Dubai, in partnership with Essa Al-Ghurair Investment LLC (EGI), believe that “what goes ON, goes IN” and that our skincare and cosmetic choices should be toxic-free un order to lead a healthy lifestyle from the inside, out.

Laurus Organics currently supplies NAJEL to organic stores, pharmacies, spas, dermatology clinics, salons, beauty websites and fitness centres. Key clients include Organic Foods and Café, Dubai Herbal and Treatment Centre, Prime Pharmacy, Maison Santé,, Premium Cosmetics, Padel Pro, and more.

NAJEL is a premium quality brand of organic skincare and cosmetic products produced by Najjar Laboratoire in Lyon, France in accordance with the international Cosmos standard and certified by the renowned Ecocert Greenlife. For nearly 20 years, the NAJEL brand has been known for its high-quality organic products using olive oil, bay laurel oil and many other organic and natural ingredients. Today, NAJEL products can be found in 46 countries around the world.

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