The Australian direct-to-consumer brand offers high-performance natural and vegan skin care products that comprise of native Australian botanicals such as kangaroo paw and Kakadu plum.

Terrakai was introduced into the market in December 2021 and began its full launch in January 2022, focusing primarily on the US market through its official website.

“The Australian market is probably a bit crowded because we have some amazing brands using quality botanicals. However, the US market is still on the path to understanding the benefits of Australian botanicals in skin care,”​ said founder Aimee Engelmann, an Australian entrepreneur with a background in marketing.

Engelmann added that while she believed there was more room for the brand to grow in the US, it was also a tougher market to breakthrough.

“It’s harder because you have to take people through this journey of understanding what Kakadu plum and kangaroo paw are. It is an education process because when we talk about kangaroo paw, there are some that think we mean the actual animal paw. While it’s tougher, the market opportunity there is bigger.”

One of the biggest opportunities the brand could tap into is the clean beauty trend, said Engelmann.

Citing research from Yieldify, she said sales for products that are both natural and paraben-free​ are growing five times faster. For instance, L’Oréal-owned skin care brand Kiehl’s removed parabens from its Ultra Facial Cream and experienced a sales bump of U$5m.

“With our brand, we believe we can bring that Australian flavour into clean beauty and take it across the world,”​ said Engelmann.


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